Today’s topic is about the best ways to increase gym revenue and profitability of any fitness club
Hey! Welcome to Gymers Consultant blog page. First of all, we appreciate your being here and our mission here is to give as much information as possible across India. This is the way we can reach you and help you grow your business first and take your gym business to the next level.
So let’s start with, when you increase the number of members, you definitely increase the number of new customers.
This is the first option that most people probably focus on and don’t pay as much attention to other methods. On the other hand, if you are an individual and looking to increase gym sales revenue, you will have to increase the number of people that you talk about, and then what is your closing percentage?
Well, let’s say in the worst-case scenario it is 50% you’re probably doing better than that, but let’s say it is 50 memberships and as an individual salesperson you want to sign up 25 people this month. You need to talk to 50 people and from where you get those 50 new people every month, it’s a big game.
Similarly, let’s talk about another option.
Above all, how about referrals, former members, how about talking to existing members for renewal or pre-renewal, how about existing members’ add-ons and upgrade memberships, how about one-on-one training or group training?
The most important thing is that you know very well how your operational setup is, and there are a few ways you can do some of them for a while to get new sales but still, you want to increase your number of members and increase the number of people you talk to.
So do you have a second sale option when a person is joined?
Yes, because 20% of your customers will buy it, and you also know if you have high-value membership programs, you will offer club elite.
You know it depends on what we’re allowed to do in each variant area. For example, after two years or three years, alarms and bells will start ringing when your expenses start increasing. But we only limit it when we only sell.
However, you know there is a second sale and a third sale, and again you will search new blogs on the sales process to learn how to implement a second sale, how to implement the third sale, or increase gym revenue and sales frequency.
It is an additional tip for you! Make a discounted coupon and sell it with the other subscription, like hey buy this card you get a consistent 10% discount or 20% discount.
You can increase the membership price a bit to increase gym sales revenue to roll it out, maybe you can offer some perks like a free t-shirt or workout bag with it or give some personal training or something semi-private training sessions may add up. Because always know that when the price is higher than the price people will buy, therefore, look at the different ways you can increase your prices, and essentially you know your income by multiplying your income per customer.
We hope that today’s information will be of great help to
you and that we can help you grow and develop your fitness business.
Above all, if you need help with that you know you can talk to us and we’ll be happy to offer a free strategy session.